Welcome to Tru Erra,
where music, street, and extreme sports converge to create a lifestyle brand deeply rooted in the vibrant culture of Oklahoma. Born from the heart of the skateboarding scene, Tru Erra is more than just clothing – it's a movement dedicated to supporting and motivating our community. At Tru Erra, we believe in the power of pursuing your passions wholeheartedly. Our motto, "If it is not what you love, don't do it," serves as a guiding principle for everything we do. Whether you are blasting music and dancing in the streets, pushing the limits in extreme sports in the streeets, or fashionably feeling good when looking your good we're here to empower you to chase your dreams and live authentically. 

 Our journey began in the streets, where skateboarding taught us the values of self-perseverance, strength, and a relentless love for what we enjoy. It's these lessons that fuel our commitment to creating quality, stylish apparel that reflects the spirit of our communities soul. Every piece of clothing we produce is designed with passion and purpose, infused with the energy of Oklahoma's music, street, and extreme sports scene. From graphic tees that capture the essence of our culture to durable hoodies cozy and fresh for adventure, Tru Erra is here to outfit you for every step of your journey. But Tru Erra is more than just a brand – it's a movement. We're dedicated to giving back to the community that has given us so much, whether it's through sponsoring local events, supporting up-and-coming athletes, or lending a helping hand to those in need. Join us as we celebrate the spirit of Oklahoma and the relentless pursuit of what you love.

Welcome to Tru Erra – where passion meets purpose, and the journey is just beginning.
IT TAKE BLOOD, SWEAT, & TEARS

Keep pushing what you love.